Nykaa.com Femina Beauty Awards is an annual awards function that awards the best beauty, make up and personal care brands of both men and women. There is a call for entry where in general public is invited to cast their votes. The Jury selects the best brands based on their understanding. The final event is where the winners are announced. The function witnesses a good celerity turnout from Bollywood & Beauty brand top corporate honchos.
Based on the brief and after understanding the range of products that Nykaa markets and collaborates with, we concluded that Nykaa searches all over the World for the best beauty brands and provides them to Consumers who are their central focal point. Basis this, we positioned this year’s award as ‘India’s Greatest Beauty Treasure Hunt’. The same was divided into 4 distinct communications and with different call to actions for each phase of the campaign.
1. Announcement Ad
2. Voting Phase
3. Jury Ad
4. Event Day Ad
Positioning the Advertising Campaign, Design Concepts, Copy, Image Compositions, Event Invites, Emailer campaign and advertising creation.
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Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.